Heart South Hams

Heart South Hams broadcasts across the South Hams district in Devon on 101.2 FM in Kingsbridge, 100.5 FM in Totnes, and 100.8 FM in Dartmouth. Owned by Global, the station launched as South Hams Radio on December 1, 1999, and rebranded in March 2009. The station plays mainstream pop and targets adults aged 15 to 44.

Regional ad breaks, local weather updates, and Devon news bulletins cover towns like Dartmouth and Totnes. Global's Make Some Noise supports local charities.

RAJAR figures for the combined Heart South West, Plymouth and South Hams area show a weekly reach of 365,000 listeners, representing 25% of the local adult population. Listeners tune in for an average of 7.8 hours.

BBC Radio Devon focuses on speech and older listeners, whereas Heart South Hams provides commercial pop music.

I have followed radio in Devon for years. Heart South Hams delivers a reliable upbeat format, though centralized networking means local content is limited to brief opt-outs and ad breaks.