Heart West Midlands

Heart West Midlands broadcasts on 100.7 FM from Birmingham. Owned by Global and on-air since September 1994, the station runs a Hot Adult Contemporary format aimed at adults aged 25 to 44. Listeners get commercial pop hits and familiar upbeat tracks throughout the day. More details are available on the official Heart FM page.

Regional news bulletins and traffic updates cover the West Midlands conurbation. Through Global’s Make Some Noise charity initiative, the station raises funds for local causes across Birmingham, the Black Country, and Coventry.

RAJAR figures indicate 667,000 weekly listeners tune in for 3,949,000 total hours. People choose the station for local travel reports on routes like the M6 and M5 paired with a commercial pop playlist.

Unlike Hits Radio West Midlands and BBC Radio WM, the station focuses strictly on music and regional travel rather than talk or sport. Programming now comes from London, but regional ads and travel updates keep the broadcast relevant to the area.

As a long-term listener who remembers older Birmingham studios, I rely on the music mix for daily drives. The heavy network programming from London feels generic sometimes, but the local travel updates remain genuinely useful for drivers.